Gustavo Martinez and his brothers are local restaurateurs, and will soon open their newest venture, TLAHCO Mexican Grill, in Santa Rosa.

Martinez moved from Mexico to Lake Tahoe in 1996, where he worked as the head chef at Hiro Sushi restaurant in Kings Beach for 14 years.

In pursuit of his dreams of restaurant ownership, Martinez sold his truck, many possessions, and his land in Mexico to open his first restaurant, Paradise Sushi in Petaluma. Today his restaurant group has grown to three Paradise Sushi venues and one Paradise Sushi + Hibachi restaurant in Santa Rosa.

TLAHCO Mexican Grill offers a simple menu of authentic Mexican fare, with all ingredients obtained fresh daily. The name pays homage to the taco’s origins in Mesoamerica; the word taco comes from the Nahuatl word ‘tlahco’ which means “half or in the middle”, referring to the way it is formed.

Mr. Martinez lives in Santa Rosa with his wife Maria Isabel. They have five children.

Gustavo looks forward to debuting TLAHCO Mexican Grill’s Al Pastor and Carne Asada Tacos to attendees at this year’s North Coast Food and Wine Festival and to welcoming visitors to newest establishment.